One thing that Uber hears from a lot from riders is that changes in price—however small—can make it tough to plan their day with Uber. The daily commute is a classic example, and it goes something like this: you pay one low price for the ride to work, only to find the ride back home is a different story. You’re frustrated, and from that moment on you might think twice about leaving the car at home.
Uber wants to make a reliable alternative to driving yourself─an affordable option people can use for their everyday transportation needs. To that end, Uber offers lower-cost options like Uber Pool, and more recently launched two-wheel options like JUMP e-bikes and scooters. But they’ve also been piloting ways to offer riders more consistent prices that make it easier to build Uber into their day.
Introducing Ride Pass, a new way for riders to lock in consistent, low prices on any ride they take, anywhere in a city, anytime of day for a small monthly fee that starts at just $14.99 ($24.99 in Los Angeles). Daily commute or night on the town, traffic or open roads: Ride Pass is designed to take the guesswork out of riding so you can confidently plan your day with Uber without any unwelcome surprises.
Ride Pass is available to all Uber riders in 5 US cities (Austin, Denver, Los Angeles, Miami, and Orlando) to start. Uber plans to expand the program to other cities throughout the United States in 2019. Signing up through the app is simple, and once riders get rolling they can track their savings on every ride with real-time updates. Ride Pass is also easy to manage. With auto-renew, there’s no need to remember to buy a pass every month. Riders can cancel any time.
And soon, riders in Los Angeles will get additional benefits on e-bikes and scooters with their Ride Pass —for no additional cost.
Leaving the car at home shouldn’t take a leap of faith. Whether it’s a daily commute or a night on the town, Uber want riders to have the confidence to reliably plan their day with Uber. Ride Pass is another step the company is taking to make Uber the go-to app whenever you need to get from A to B.
Image: Jannes Glas (Unsplash)
