Posts Tagged ‘Friendly’
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September 20, 2013

United Airlines’ New Brand Campaign Reinterprets “Fly the Friendly Skies”

“Flyer-friendly” is “user-friendly” for today’s customers New ads express United’s advances in network, fleet, product, service and customer technology

United Airlines today debuts its new brand campaign, featuring the iconic “Fly the Friendly Skies” tagline, reinterpreted for today’s travelers.

The new campaign, United’s biggest in more than a decade, is based on feedback from customers that “user-friendly” today means the combination of service, technology and product enhancements. United has designed its investments in its global route network, new aircraft, onboard features, customer service and [...]

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