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October 10, 2015

Solar Decathlon Comes To Southern California

The U.S. Department of Energy Solar Decathlon is an award-winning program that challenges collegiate teams to design, build, and operate solar-powered houses that are cost-effective, energy-efficient, and attractive. The winner of the competition is the team that best blends affordability, consumer appeal, and design excellence with optimal energy production and maximum efficiency.

The first Solar Decathlon was held in 2002 and the competition has occurred biennially since then.  This year’s U.S. Department of Energy Solar Decathlon will take place October 8–18, 2015, at the [...]

 
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August 26, 2015

Delta Air Lines: Bringing Humanity Back to the Skies

ATLANTA /PRNewswire/ — Delta Air Lines flight attendants will be empowered with an innovative new tool on their handheld phablet devices today in an effort to bring a deeper level of personalization and improve the travel experience for the airline’s 170 million global customers.

The Guest Service Tool is the newest enhancement in a long line of technology innovations, providing Delta’s more than 22,000 flight attendants key information so they can better engage with customers while in flight.

“Our flight attendants, as with all Delta employees, are [...]

 
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February 27, 2014

Clever Advertising in Stockholm

Ad Week reports that this fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman’s hair blowing all around, as though windswept by the train. It’s a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment.

Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat’s Apolosophy products. Stopp in Stockholm says the ad was scheduled to be just a one-day stunt. But Clear Channel loved [...]

 
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February 20, 2014

Through A Child’s Eyes

General Electric recently released this spot to show what the company does, but instead, GE shows the spot from the perspective of a child and what her mother does while working for GE.  It’s a great spot to showcase innovation from a different view.

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