Delta is Bringing Glamour Back to Flying
Delta and leading New York fashion designer Zac Posen together unveiled an exclusive uniform collection today, which will be worn by more than 60,000 of the airline’s frontline employees including customer service agents, flight attendants, ramp agents and technicians. The contemporary line fuses together bold color palettes and classic styles, while paying homage to the heritage and iconic design from decades past to elevate the look and brand of Delta employees.
“The world’s best employees deserve the best uniforms and this new collection is classically influenced, yet modern,” said Ed Bastian, Delta’s CEO. “Zac and the Delta team worked closely with our people to create timeless and fashionable pieces that reflect the thoughtful and innovative spirit of Delta.”
Posen partnered directly with Delta employees from nearly every work group to design the collection, developing a functional wardrobe fit for Delta’s diverse employee group and the environments where they work. Employees influenced the design and final selection of each uniform piece.
“We wanted Delta employees to look glamorous on the job without sacrificing functionality and style,” said Posen. “I worked alongside employees to understand how they interact with the clothes they wear and developed a look that empowers and excites, because we want Delta’s global workforce to exude the confidence and thoughtfulness that reflects the airline’s brand.”
“It was clear early on that Zac embodied the innovative design sense, passion and hands-on involvement to create for our employees and our brand a uniform that truly sets Delta apart,” Bastian added.
Posen’s designs drape employees in a wholly-reimagined mix of colors dubbed Passport Plum, Cruising Cardinal and Groundspeed Graphite, with accents of Skyline Slate and Traveling Thistle to bring a cohesive look across customer-facing and technical job functions.
Some of the items in the lineup for flight attendants and customer service agents include a feminine Passport Plum V-neck dress, peplum sweater, wrap dress, ottoman skirt suit and swing jacket. For men, a Groundspeed Graphite three-piece suit, Passport Plum crew neck sweater and widget-printed tie, among other pieces. For technical employees working on the airport ramp or in Delta’s TechOps division, a mid-layer sweater, three-in-one ANSI jacket and rapid-dry polo shirt are among the lineup.
Beginning in December and into early 2017, a dedicated team of 1,000 employee ambassadors will wear-test the uniforms. From there, adjustments and tweaks will be made based on employee feedback before the uniforms roll out to Delta people worldwide in the first quarter of 2018.