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A New Look Coming to American Airlines?
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A New Look Coming to American Airlines?

by Michael BeenerDecember 2, 2012

Recently there has been speculation that American Airlines is planning on launching a new brand or at least an updated brand.  That rumor continued to be fueled when one of American’s newest Boeing 777-300ER aircraft rolled around Boeing’s plant in Washington in only silver without any markings.  With these ideas floating around, designs and rendering that individuals have started to put together are showing up on the web.  So of these designs are pretty cool looking, while others, need a bit more fine tuning.  Enough of these rumors and speculations have been floating around that the NBC station in Dallas questioned American on it.  

American Airlines Remains Mum on New Livery: AA advises those curious about livery changes to “stay tuned”

With the purchase of hundreds of new aircraft from Boeing and Airbus, American Airlines is being forced to update their look.

The new planes have a composite skin, not aluminum, so the unpainted, polished silver look is likely on its way out.

As far as what the new look will be, however, AA isn’t saying yet.

“We know that we will be taking delivery of composite aircraft, starting with the Airbus deliveries and later the 787 Dreamliner. And we¹ve known since we placed those orders that those aircraft cannot be polished as we do today. With that in mind, and with our focus on building a new American, we are evaluating how the exteriors of our aircraft will need to be modernized in lock step with our plans for the interior customer experience,” said Andrea Huguely, with American Airlines. “Obviously with the delivery of composite aircraft, there are a lot of opinions regarding what our new livery should look like. At this point in time, all we can say is stay tuned.”

Huguely parroted AA CEO Tom Horton’s statements made in October to the Star-Telgram’s Sky Talk Blog.  In that interview, Horton said that he wouldn’t say when we would see the new livery, only that people will just have to wait and see.

The mystery over the livery change, the first for the airline in more than 40 years, has prompted aviation enthusiasts to create their own renderings.

About The Author
Michael Beener
Michael Beener

Michael is the Editor-in-Chief of Go Jetting and Explorer Magazine. An avid traveler, Michael is out of the office more than in the office. Along with travel, he enjoys cycling, photography and the general outdoors.